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The deal now means that Mr Green will be the club’s official partner allowing Mr Green’s customers opportunities including:
- Exclusive VIP experience to the clubs training ground
- Match day tickets for the 2017/2018 season
The partnership agreement will also include the development of a Celtic-branded slot game that will take into account the past and present Celtic players which will be released later in 2018.
The company branding will also be visible in the Celtic FC digital inventory on the desktop and mobile sites, as well as on the pitch side LED screens at Celtic Park.
This is the first deal that the online casino operator has partnering with a Scottish team after a similar agreement was made with the League of Ireland side Bohemian FC and English League One side Wigan Athletic.
Reasons behind the deal
In a press statement following the partnership, Jasper Karrbrink the chief executive officer of Mr Green said that he was pleased to have partnered with a club that had a vast and influential fan base across the world. Recently Celtic FC supporters have been awarded FIFA’s Fan Award for 2017 for their tribute to the Lisbon Lions – the team that won their only European Cup back in 1967.
Jasper Karrbrink also stated that he was excited to be collaborating with Celtic FC after the amazing performance of the club last season – an unbeaten streak of 47 league and cup games and also a domestic treble including the Scottish League Cup, Scottish Cup as well as the Scottish Premiership.
The head of business development at Celtic FC Mr Gordon Kaye was also excited about the partnership. According to Gordon, the collaboration with Mr Green will see a close association with the Celtic fans around the United Kingdom as well as within the stadium.
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